Trust through
understanding

The go-to content agency for B2B tech companies and their ecosystems.

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You succeed when you show a deep understanding of your customers.

 

Not just knowing their sector or needs in finance, HR, IT and marketing, but really knowing their business, their team... them.

 

Demonstrate such understanding and you establish trust. And trust opens doors.

Collective Content is a content marketing agency that helps its clients build trust through understanding.

 

Working side by side with marketers like you, our content powers some of the world’s leading brands in tech, telecoms and professional services.

 

We have solved problems and created opportunities for businesses like yours for over 12 years.

 

Now is the time to show deep understanding of your customers and prospects. Establish trust through understanding. Win with content.

 

What’s your story?

Let’s talk

“The most powerful person in the world is the storyteller.”

Steve Jobs

What stories are
you going to tell?

Strategy

Why

Think and plan. Know your industry, your competition and your past wins and losses. Determine your positioning, messaging and content strategy.

What

Consulting
Content strategy
Research
Competitor analysis
Messaging
Campaign planning
Content audit
Gap analysis
Personas
SEO research
TOV

Creation

Why

Now do. Time to stand out and show you get your customers, through the right mix of creative content, produced by experts who have worked in journalism, PR and other disciplines serving the world of B2B tech.

What

Ghostwriting (eg LinkedIn)
Articles, blog posts, POVs
Case studies
Guides
Web copy
Newsletters
Social posts
Partner content programmes
Films
Animations
Podcasts
Transcreation
Brand publications

Promotion

Why

And the doing doesn’t stop with creation. The best content is consumed content. We work with partners to get the right eyeballs on your assets, whether written, animated, audio or video. Build trust, start conversations.

What

Paid search
Paid social
Content syndication
Media partnerships
Native advertising
Display
OOH
ABM

“It's been a wonderful long-term relationship with trust and understanding along the way. I've always had rave reviews from SMEs and also fellow marketeers within our organisation on the assets they've done."

Fortinet

"Collective Content go above and beyond to ensure our partnership is a successful one, no matter what we throw at them."

LogRhythm

"The Collective Content approach is based on years of experience working in newsrooms – meaning maximum impact with minimum fuss."

McAfee

"The quality of their content, and how they really understand what we're doing is what I rate Collective Content for. There's something very valuable in getting human-written content in these times."

OVHcloud

"They were great to work with and a real extension of our team."

EE

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