You succeed when you show a deep understanding of your customers.
Not just knowing their sector or needs in finance, HR, IT and marketing, but really knowing their business, their team... them.
Demonstrate such understanding and you establish trust. And trust opens doors.
Collective Content is a content marketing agency that helps its clients build trust through understanding.
Working side by side with marketers like you, our content powers some of the world’s leading brands in tech, telecoms and professional services.
We have solved problems and created opportunities for businesses like yours for over 12 years.
Now is the time to show deep understanding of your customers and prospects. Establish trust through understanding. Win with content.
What’s your story?
“The most powerful person in the world is the storyteller.”
Steve Jobs
What stories are
you going to tell?
Strategy
Why
Think and plan. Know your industry, your competition and your past wins and losses. Determine your positioning, messaging and content strategy.
What
Consulting
Content strategy
Research
Competitor analysis
Messaging
Campaign planning
Content audit
Gap analysis
Personas
SEO research
TOV
Creation
Why
Now do. Time to stand out and show you get your customers, through the right mix of creative content, produced by experts who have worked in journalism, PR and other disciplines serving the world of B2B tech.
What
Ghostwriting (eg LinkedIn)
Articles, blog posts, POVs
Case studies
Guides
Web copy
Newsletters
Social posts
Partner content programmes
Films
Animations
Podcasts
Transcreation
Brand publications
Promotion
Why
And the doing doesn’t stop with creation. The best content is consumed content. We work with partners to get the right eyeballs on your assets, whether written, animated, audio or video. Build trust, start conversations.
What
Paid search
Paid social
Content syndication
Media partnerships
Native advertising
Display
OOH
ABM