We were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression.

Those that wanted to know – the team over at Octopus Comms PR – themselves blogged about the subject.

Bottom line: The rightness or otherwise of this approach entirely depends on the context. Hardly a spoiler. As we say, check out their post and we’ll have more on the subject another time.