Pay-per-click journalism

Pay-per-click journalism

February 19, 2012

 

February 19, 2012

 

Pay-per-click journalism

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

We were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression.

Those that wanted to know – the team over at Octopus Comms PR – themselves blogged about the subject.

Bottom line: The rightness or otherwise of this approach entirely depends on the context. Hardly a spoiler. As we say, check out their post and we’ll have more on the subject another time.

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