Content pollution: Tips for a greener content climate
Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you ...
You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media?
Take a look at the following infographic:
On the left-hand side there are the classic Maslow levels that make up the hierarchy:
Physiological
Safety
Belonging
Esteem
Self-Realisation (or Self-Actualisation)
But on the right-hand side the writer has mapped on social needs.
What do you think? Is LinkedIn basically a safety net for us? Are blogging platforms at the high-end of what we need? We totally get the role of Facebook and Google+ in this model – but Twitter equating with “self-esteem, confidence, achievement and respect for self and of others”?
Food for thought.
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Need to know about events? Buy the e-book, Everything In Moderation: How to chair, moderate and otherwise lead events, by Collective Content (UK) founder Tony Hallett from Amazon.co.uk.
