5 things about forward-posting on Twitter

5 things about forward-posting on Twitter

May 28, 2012

 

May 28, 2012

 

5 things about forward-posting on Twitter

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a thing in such a fast-moving field?) But we inevitably have to do more than dabble.

Here are some lessons we’ve learnt from the art – or science, to some? – of forward-posting on Twitter:

  • Many Twitter clients allow you to tee up a post for some time in the future, usually to the minute. But just because you can do it, doesn’t mean you should.
  • It is quite easy to lose track of forward-posts. Inevitably you are involved in a light-hearted exchange with someone you know well, only to be interrupted by 10-hour-ago-you posting those weight research numbers. Awkward.
  • Forward-posting is particularly useful for catching certain time zones. That post about Japan or China might be golden at 2AM GMT, when you’re tucked up in bed.
  • When you’re on auto-pilot, dialogue becomes difficult. So you post that great link when you’re asleep or in a meeting. What happens when people start replying? (They learn you’re asleep or in a meeting, is the answer.)
  • Even when forward-posting just a few hours, never lose sight of just how quickly some topics date, especially in fast-moving sectors (and over a fast-moving medium).

What are your best tips on forward-posting – or things to avoid? We’d love to hear below.

Follow us on Twitter (naturally) – @ColContent

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