New media alert – T-shirts

New media alert – T-shirts

18/07/2012

 

18/07/2012

 

New media alert – T-shirts

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

That’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt.


T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent through editions that focus on a different subject each month. The last was about recently deceased Beastie Boy Adam Yauch but the publication – based in Sweden – has been going for several years now.

The following video explains it all. What strange media have you ever considered using?

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