Why blogging is like taking antibiotics

Why blogging is like taking antibiotics





Why blogging is like taking antibiotics


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.

So how do you ensure your blogging is just such a habit?

You can let third-parties like us take the strain but that isn’t what many companies, even SMBs, want to do.

We recently came across a great case study on this very subject. Top line: successful business blogging takes discipline. It’s the kind of day-in, day-out discipline that many can’t sustain.

But, like taking antibiotics over a period of time, if you miss a few days, let down your guard, the whole course might prove ineffectual.
Recently Todd Giannattasio over at Tresnic Media shared what happened with his 50 posts in 25 days project.  

Tresnic Media 50 in 25 blogging results

The way he explains his story – clearly and with a light touch – is refreshing. Better still is his interaction with those leaving comments.

Our favourite line in those comments: “If your site was developed with good code and your content strategy focuses on relevant topics, the search engines will take care of themselves.”

We don’t think we’ll see too many better posts than this all year, certainly not around business blogging and metrics.

And we’re really happy to see Tresnic’s results. First because few organisations are willing to share like this. And second because they’re so positive, showing how blogging can be a positive force.

Please read Todd’s piece in full but if there is one thing we’d call out it’s this simple mantra – consistency, consistency, consistency. Now take those tablets, just as the doctor ordered.

Follow us on Twitter – @ColContent

Need a corporate blog but don’t have the time or editorial expertise? Try Speech-to-blog, a new corporate blogging service from Collective Content.