Qualitative market research from Collective Content to drive content

Qualitative market research from Collective Content to drive content





Qualitative market research from Collective Content to drive content


Aled Herbert
Content director

Aled oversees all editorial as our content director. He loves a good story – which is no surprise, as he started out in children’s publishing.

Do you know what kind of content will drive your business?

Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content marketing terms?), has always been about content strategy. But which strategy?

We know how to work with what you already have, decide on those you should target with content and when, whether mostly to create, curate or ‘other’, and work out what meaningful results will be to you.

But how do you truly tell? We partner with several companies with strong quantitative research capabilities. In fact some of our best content creation is off the back of such research. But from today, we have our own qualitative market research arm.

Headed by experienced market researcher Becky Thompson, Collective Content Market Research will specialise in focus groups, depth interviews and related techniques.

Becky has worked with many big names in technology, telecoms, utilities and government, both B2B and consumer-oriented. This is our chance to find out what your type of customer really wants from you:

  • How they like to engage
  • What kind of content works for them  – or doesn’t
  • What they think of your existing content and marketing

Quant research is important – it gives you data to act upon. Our qual research will give you the words and reasoning to back up your decisions.

Whether to drive your business directly or to drive your content strategy – which ultimately is all about doing business better – contact us to see how we can help you.

Funnily enough, you’ll be hearing more about market research from us from now on.

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