Or, in the US, that might be written Capitalization In Headlines.
And there’s the rub. In different countries there are different conventions around using capital letters.
We have written previously about what we call random acts of capitalisation. In that piece we link to this blog post from consultancy Erbut (A capital offense) which says it all, we feel.
The simple rule, for us, is to use lower case as default. This in part comes from a UK tradition in headlines, at least in the press. The exception being all-caps headlines in tabloids.
But since the web came along this trend has become dominant.
But all those capitalised words look pretty busy on web pages, especially pages with lots of different items vying for attention.
Regardless of other important considerations such as font and context, our advice is to keep capitals for the first word of a sentence or proper nouns. Try it, if in doubt. You’ll see that approach looks cleaner.
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