B2B content marketing in Europe – tell us about it

B2B content marketing in Europe – tell us about it

July 25, 2013


July 25, 2013


B2B content marketing in Europe – tell us about it


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

How much do you know about B2B content marketing? How much would you like to learn?

We, together with our partner Xpointo Media, would like to find out both those things – and help you in your job.

We have created a survey aimed at B2B marketers working for brands in Europe, (link no longer available) which we hope will shed some light on the fast-evolving area of content marketing.

Box checkedWe look at some wider themes in marketing then dive into hot subjects such as content planning, creation, curation, auditing, distribution and ROI.
We realise there are many ways to approach content marketing. But particularly we don’t think B2B practitioners and budget holders in Europe know what their peers are doing.

So we will conduct this research over coming weeks and then provide a report, free of charge, for participants, as well as sharing top-line findings more broadly.


*photo credit: Daniel*1977 via photopin cc
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