Collective Content announces market research arm

Collective Content announces market research arm





Collective Content announces market research arm


Aled Herbert
Content director

Aled oversees all editorial as our content director. He loves a good story – which is no surprise, as he started out in children’s publishing.

Insights into your business, your market – fuel for your content

London, 15 April, 2013 – Collective Content (UK) today unveils its boutique market research unit.

The move creates a unique mix for brands of insights and content, all under one roof.

It also gives media owners additional options for their clients, beyond historical ways of developing, carrying out and using research.

Tony Hallett, Collective Content (UK) director and founder, said: “A content strategy that truly makes a difference – like so much else in business – relies on genuine insights into customers or a market. We now offer clients something different to most agencies – qualitative research and content together, as a single integrated offering.”

The new unit will be headed up by Becky Thompson, a market researcher with over 15 years’ experience with technology, internet, FMCG and public sector clients.

Thompson said: “There is a tradition of brands sharing their quantitative findings but more often than not qualitative work is for internal use only. We see qual market research not just in terms of developing a business or strategy but for generating unique and compelling content.”

Collective Content’s market research services are available now.

For more information contact:

Collective Content (UK) – 07970 260915 –

About Collective Content Market Research

For more see our services page on the Collective Content (UK) website.

About Collective Content (UK)

At Collective Content we tell your stories. We offer a variety of content-related services to all types of organisation wanting to engage with audiences – for lead-generation, for SEO, for communication and more. The people we work with mainly fall into three camps: marketers at large companies, small business owners and online publishers.

Based in London, Collective Content (UK) was founded by experienced editor, publisher and consultant Tony Hallett at the end of 2011.