Collective Content launches outsourced blogging service

Collective Content launches outsourced blogging service





Collective Content launches outsourced blogging service


Aled Herbert
Content director

Aled oversees all editorial as our content director. He loves a good story – which is no surprise, as he started out in children’s publishing.

Speech-to-blog — your thoughts, our words — save money, save time
London, 25 September, 2012 – Collective Content (UK) today announces Speech-to-blog (S2B), the simplest way yet to create content for a company blog.

Companies increasingly recognise the need for fresh, relevant content. Linked to tactics such as PR, social media and SEO it allows them to stand out online, engage with customers and sell.

But until now creating, editing and consistently producing content has only been possible for larger organisations. S2B changes that.

Customers will:

  • Save time
  • Save money
  • Have a profile and voice online that positions them correctly
  • Build up an asset that they own and which endures over time, unlike campaigns

The original, 100% customer-owned content is re-usable across other channels including PR, events and print.

Here’s how it works:

  • The S2B customer signs up for a series of 10 blog posts
  • An experienced editor interviews the customer
  • The editor delivers the customer 10 blog posts aligned with their thoughts and voice
  • The client signs off when happy with the copy, which is ready to use.

Tony Hallett, Collective Content (UK) director and founder, said: “Our typical client recognises they need content. But even though many company leaders have great things to say they’re usually not experts in writing and editing. Even when they are, they don’t have the time.

“Collective Content has worked with every media format and S2B is the simplest way to create content online.”

Collective Content partner Compound Media provides its Jump Suite content management system to a range of companies. Founder and director Mike Barrett said: “We have seen increased demand for content from our clients who not only need the right platform but the ability to express themselves. Speech-to-blog will take away a layer of pain.”

For more information contact:

Collective Content (UK) – 07970 260915 –
About Speech-to-blog

For more see the S2B page on the Collective Content (UK) website.
About Collective Content (UK)

At Collective Content we tell your stories. We offer a variety of content-related services to all types of organisation wanting to engage with audiences – for lead-generation, for SEO, for communication and more. The people we work with mainly fall into three camps: marketers at large companies, small business owners and online publishers.

Based in London, Collective Content (UK) was founded by experienced editor, publisher and consultant Tony Hallett at the end of 2011.