Content leaders – now is not the time to bury your head in the sand
I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies ...
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”
Jay Acunzo, Vice President, NextView
No one is going to forget the line “never feed salad to a lion”, right? But that’s not why this is a great quotation. This sums up what’s great about great content marketing: that at its centre is the customer, not you. Let’s remember that as we picture an unhappy lion chomping down on his Caesar’s.
