Research: Why clients work with Collective Content
Why do your customers choose you? This is one of the biggest questions in business. Companies ...
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”
Jay Acunzo, Vice President, NextView
No one is going to forget the line “never feed salad to a lion”, right? But that’s not why this is a great quotation. This sums up what’s great about great content marketing: that at its centre is the customer, not you. Let’s remember that as we picture an unhappy lion chomping down on his Caesar’s.
