Introducing: WriteNow – the on-demand writing service

Introducing: WriteNow – the on-demand writing service





Introducing: WriteNow – the on-demand writing service


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.


We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning content has always been different.

Commissioning has fallen into two camps:

  • Traditional sourcing of creative work that means briefs, pitches, green-lighting, then several rounds of work.
  • Slightly less traditionally, the last decade has seen cut-price ‘chop shops’ spring up on the internet. This has meant content farms gaming SEO and Google AdWords, or services where someone rattles you off a thousand words for $5.

With the former, you lose time. With the latter, you sacrifice quality. (And you might also wonder who you’re dealing with – as well as how that even works, as a business model.)

What is WriteNow?

So we came up with another way. We came up with WriteNow.
WriteNow is exclusive to Collective Content, so you know it carries the same badge of quality as our other content services, with the same reliability we’ve shown since starting up almost five years ago.

And just as we’ve innovated with our ghostwriting-on-demand service Speech-to-blog, WriteNow provides something different again: quality content within 24 hours.

For now, WriteNow is aimed at those needing short and medium-length content in a hurry. Could be an article, blog post, corporate writing or social media copy. It’s not just about ghostwriting – we will consider most briefs.

How do you brief us? To start, you complete a short web form. After submitting that, one of our team will get back to you within six hours maximum, to let you know if we can fulfil your request and ask follow-up questions. We then create and deliver your content.

Who needs WriteNow?

We get enquiries regularly from all kinds of people who need copywriting fast. You might work in marketing or corporate comms, perhaps at a type of agency. You might be in sales and need support ahead of a big pitch. Or you’re hours or days away from a big event, a deadline that can’t be moved back

How much does WriteNow cost?

WriteNow is a premium service and is priced accordingly. Each project is still unique, so we quote after receiving your enquiry

When is WriteNow available?

WriteNow is available right now. Start with this form on the Collective Content website.

Next time we’ll be talking a little more about how WriteNow sits with our other services and some scenarios for those who might find it most valuable.

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