“Even when the body goes to sleep, the mind stays up all night, telling itself stories.”

– Jonathan Gottschall, Author, The Storytelling Animal

Sound about right? We all dream, after all.

Gottschall also said: “We are, as a species, addicted to story.” And again, he’s not wrong.

Novelist Margaret Atwood said something similar: “You’re never going to kill storytelling, because it’s built into the human plan.”

We talk in terms like this all the time at Collective Content.

Our tag line since our founding has been ‘We tell your stories’. That’s for the reasons Gottschall and Atwood mention – stories are part of what makes us human and we feel it’s natural that people, in business increasingly, use them to connect with each other.
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