Gottschall and Atwood on: Storytelling

Gottschall and Atwood on: Storytelling





Gottschall and Atwood on: Storytelling


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.


“Even when the body goes to sleep, the mind stays up all night, telling itself stories.”

– Jonathan Gottschall, Author, The Storytelling Animal

Sound about right? We all dream, after all.

Gottschall also said: “We are, as a species, addicted to story.” And again, he’s not wrong.

Novelist Margaret Atwood said something similar: “You’re never going to kill storytelling, because it’s built into the human plan.”

We talk in terms like this all the time at Collective Content.

Our tag line since our founding has been ‘We tell your stories’. That’s for the reasons Gottschall and Atwood mention – stories are part of what makes us human and we feel it’s natural that people, in business increasingly, use them to connect with each other.

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