PRs and brand journalists in 2017 – a marriage of convenience?

PRs and brand journalists in 2017 – a marriage of convenience?

Written by

Tony Hallett
 

21/02/2017

At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field, and of course partly because it’s our job – different in many ways to the traditional journalism we’ve come from but similar in others when done well.

PR pros are important gatekeepers to us creating great brand content. So this year marks the third time we’re running our annual survey in conjunction with ResponseSource to find out what PRs think of so-called brand journalists in 2017.

Take this year’s survey here.

Last year close to 300 PRs – a majority in agencies and about a quarter of the sample working in-house – shared their views. And the results made for interesting reading.

But rather get into the analysis of last year here, we’d encourage you to take this year’s survey. We will share the results with those who take part a little ahead of wider coverage.

Last year’s results didn’t show a straightforward rise in acceptance of brand journalism compared to 2015. This remains a unique study at a time when understanding the future of PR and the rise of brand content are important to all kinds of organisations.

Please also feel free to share our survey link – https://www.surveymonkey.co.uk/r/ZQ9N2P5 . Thank you.

Download our exclusive research and report ‘PR’s acceptance of brand content uneven’.

More Content

Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

Top
Collective Content
Overview

Cookies are small files that can contain information about you, your preferences, or your device. We use cookies on our website to make it work as expected and to gather certain types of information. Collective Content respects your right to privacy – you can choose not to allow some types of cookies

You can read our full cookie policy here: Cookie Policy

Our full privacy policy here: Privacy Policy

And our sites terms & conditions here: Terms & Conditions