Research: Why clients work with Collective Content
Why do your customers choose you? This is one of the biggest questions in business. Companies ...
This is the kind of foundational piece that everyone in who works with commercial content should read. You’re welcome.
We like this because it comes back to something we say again and again – consistency is really important… but not as important as pragmatism. You can break the rules. It’s about what works.
In a quarterly curated article like this, how could we leave out this piece? It’s a savvy look at the difference between real curation and just going through the motions of link gathering.
We’re still being asked about infographics like it’s 2013. This is a handy checklist for constructing them well. Clue: you need more than a great designer.
From an agency made up of ex journos, we’d always be partial to a piece that shows our methods. And this article does.
Sticking with following how the media goes about producing great content, here’s another piece about newsrooms, which brands are increasingly using, with staff writers, editor-in-chiefs and more.
Those brands doing more content in-house? United is an example. This piece looks at the airline’s video output.
This is a comprehensive guide to long-form content that keeps on giving and giving. Suitably, it’s a long piece – but worth your time.
- How to Get Huge Fines for Using Images (Do THIS Instead) [link no longer available]
Before we wrap for this quarter, here’s a tactical piece on an overlooked subject (which is why we like sharing this). Use images the right way, which includes not getting into trouble over copyright.
As 2018 began, we liked this reminder of some useful tactics plenty of content marketers are neglecting.
And finally, we began the year with some general CMO advice. But also dig the way this piece presents a vox pop in a neat infographic format.
And why 11 links? Our boss was born on the 11th.
