Research: Why clients work with Collective Content
Why do your customers choose you? This is one of the biggest questions in business. Companies ...
1. 5 components every marketing plan needs to succeed
We’re starting big picture. Solid advice.
2. There are three CMO archetypes, but only one is best for driving growth
And continue big picture – as so much of what we do is about decision-making at the CMO level. How well do you know CMOs?
3. Fighting ‘barbarism’ in content marketing
Our senior editor Shirley Siluk looks back to George Orwell and his advice for the ages about clear writing.
4. Think like a butler, not an advertiser
We liked this piece, from Medium, about putting customers first. We all know the Hippocratic oath of B2B content marketing, right? First, be useful.
This is a chunky list of key stats. One of those pieces to bookmark and refer back to.
6. Tinder created a show to give its users something to hook up about
One of our favourite case studies from the past year. Apparently, you might be a perfect match… but have nothing to kick off a conversation. In fact, we’ve always said use content for that reason.
7. Howto never run out of ideas, stay creative, and become prolific
We love posts about creativity. Some of this might be second nature to agencies and at publishers, but in-house teams need to keep their juices flowing and keep a pot of ideas on the boil.
8. Striving for video content marketing success? Here are the key metrics to measure
Video can be a tricky one to gauge. We love specific articles like this.
9. Five ways B-to-B marketers need to change their game
Time to refocus. How well can you satisfy these five criteria?
Can you guess what it is? Always be storytelling.
11. Five examples of clever content marketing from direct-to-consumer brands
Lastly, a little off subject, but another 5-fer. Don’t forget that in B2B we can learn a lot from the B2C world.
Why 11 links? Well this quarter, judging by some of the above curated pieces, it should clearly be five. But we love you too much.
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