11 essential content marketing links from Q3 19

11 essential content marketing links from Q3 19

September 30, 2019


September 30, 2019


11 essential content marketing links from Q3 19


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. 5 components every marketing plan needs to succeed

We’re starting big picture. Solid advice.

2. There are three CMO archetypes, but only one is best for driving growth

And continue big picture – as so much of what we do is about decision-making at the CMO level. How well do you know CMOs?

3. Fighting ‘barbarism’ in content marketing

Our senior editor Shirley Siluk looks back to George Orwell and his advice for the ages about clear writing.

4. Think like a butler, not an advertiser

We liked this piece, from Medium, about putting customers first. We all know the Hippocratic oath of B2B content marketing, right? First, be useful.

5. The state of content

This is a chunky list of key stats. One of those pieces to bookmark and refer back to.

6. Tinder created a show to give its users something to hook up about

One of our favourite case studies from the past year. Apparently, you might be a perfect match… but have nothing to kick off a conversation. In fact, we’ve always said use content for that reason.

7. Howto never run out of ideas, stay creative, and become prolific

We love posts about creativity. Some of this might be second nature to agencies and at publishers, but in-house teams need to keep their juices flowing and keep a pot of ideas on the boil.

8. Striving for video content marketing success? Here are the key metrics to measure

Video can be a tricky one to gauge. We love specific articles like this.

9. Five ways B-to-B marketers need to change their game

Time to refocus. How well can you satisfy these five criteria?

10. Jeff Bezos recognized the value of 1 ‘essential’ job skill even before he had a name for his company. Here’s how to master it

Can you guess what it is? Always be storytelling.

11. Five examples of clever content marketing from direct-to-consumer brands

Lastly, a little off subject, but another 5-fer. Don’t forget that in B2B we can learn a lot from the B2C world.

Why 11 links? Well this quarter, judging by some of the above curated pieces, it should clearly be five. But we love you too much.

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