We’re starting big picture. Solid advice.
And continue big picture – as so much of what we do is about decision-making at the CMO level. How well do you know CMOs?
Our senior editor Shirley Siluk looks back to George Orwell and his advice for the ages about clear writing.
We liked this piece, from Medium, about putting customers first. We all know the Hippocratic oath of B2B content marketing, right? First, be useful.
This is a chunky list of key stats. One of those pieces to bookmark and refer back to.
One of our favourite case studies from the past year. Apparently, you might be a perfect match… but have nothing to kick off a conversation. In fact, we’ve always said use content for that reason.
We love posts about creativity. Some of this might be second nature to agencies and at publishers, but in-house teams need to keep their juices flowing and keep a pot of ideas on the boil.
Video can be a tricky one to gauge. We love specific articles like this.
Time to refocus. How well can you satisfy these five criteria?
Can you guess what it is? Always be storytelling.
Lastly, a little off subject, but another 5-fer. Don’t forget that in B2B we can learn a lot from the B2C world.
Why 11 links? Well this quarter, judging by some of the above curated pieces, it should clearly be five. But we love you too much.
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