11 essential content marketing links from Q1 20

11 essential content marketing links from Q1 20





11 essential content marketing links from Q1 20


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. What CMOs predict will happen—or keep happening—in 2020

We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year.

2. 10 content marketing statistics for 2020

Similarly, what do the numbers tell us? For one thing, content marketing budgets will continue to grow.

3. 3 worthy, measurable, growth-centred content marketing goals

But how do you measure success? SEJ has some hard KPIs most of us should employ.

4. 4 big shifts that will usher in a new generation of content marketing

OK, so at least part of this is self-serving from our friends at Contently. But there is much sense here, especially about the state of media and a generational shift.

5. 12 exciting B2B marketing trends you need to know in 2020 [infographic]

The first of two articles from Brafton. Are you on top of these 12 trends?

6. The consultancy vs. agency debate: It’s all about effectiveness

Ever since giants such as IBM and Accenture (how many acquisitions?) started encroaching on traditional agency turf, people have been asking where Big Tech is taking marketing.

7. Why we are still talking about email in 2020

Getting tactical, this piece by industry body CMI is the first of two about the continued effectiveness of email marketing.

8. 7 blueprints for email copywriting that works + examples

After the last article explores ‘Why email?’, this Brafton advisory gets into best practice, with some great specifics.

9. How Away has built a travel brand through storytelling

We’ve followed luggage-maker Away since launch, through ups and downs. Notice how they’re a ‘travel brand’, not a manufacturer/retailer. That’ll be the storytelling.

10. 6 reasons why more content isn’t better (It’s actually worse!)

Do people still talk about ‘content shock’? This piece revives that term and with good reason. Quality, not quantity, people.

11. How we increased time on site from 4 min to 9 min with Audio Articles

And finally, regular readers will know we’re students of all things audio – from voice search to all types of audio content, including podcasts. Another great Convince and Convert piece here shows how one platform more than doubled site stickiness with audio versions.

Why 11 links? 11 o’clock is when pubs traditionally close (and open).

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