We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year.
Similarly, what do the numbers tell us? For one thing, content marketing budgets will continue to grow.
But how do you measure success? SEJ has some hard KPIs most of us should employ.
OK, so at least part of this is self-serving from our friends at Contently. But there is much sense here, especially about the state of media and a generational shift.
The first of two articles from Brafton. Are you on top of these 12 trends?
Ever since giants such as IBM and Accenture (how many acquisitions?) started encroaching on traditional agency turf, people have been asking where Big Tech is taking marketing.
Getting tactical, this piece by industry body CMI is the first of two about the continued effectiveness of email marketing.
After the last article explores ‘Why email?’, this Brafton advisory gets into best practice, with some great specifics.
We’ve followed luggage-maker Away since launch, through ups and downs. Notice how they’re a ‘travel brand’, not a manufacturer/retailer. That’ll be the storytelling.
Do people still talk about ‘content shock’? This piece revives that term and with good reason. Quality, not quantity, people.
And finally, regular readers will know we’re students of all things audio – from voice search to all types of audio content, including podcasts. Another great Convince and Convert piece here shows how one platform more than doubled site stickiness with audio versions.
Why 11 links? 11 o’clock is when pubs traditionally close (and open).
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