11 essential content marketing links from Q2 20

11 essential content marketing links from Q2 20





11 essential content marketing links from Q2 20


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. Content marketing in a crisis: Dos and don’ts

Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this: What do the unique circumstances of 2020 mean for you, professionally?

2. 4 steps that will help you sell content marketing to your boss

This is a perennial challenge. This, from Contently, is especially useful for in-house content marketers.

3. 5 content marketing power laws

We love the way that the team at Animalz explain things. You agree?

4. How B2B buyers actually consume content

Another subject for the ages. This isn’t a lengthy piece but there are some useful nuggets on timing, formats and who’s consuming the most.

5. How agencies are taking client pitches virtual

We, like thousands of agencies, are grappling with this in 2020. And we need to remember that it’s also much harder for clients to select those best placed to help them.

6. This is how to declutter your inner workspace and get more creative

Fast Company is always good on these softer subjects. Included here because creativity is a major part of content marketing and it’s not always easy to get in the zone – especially now.

7. The why, when and how of republishing blog posts

Another tactic that comes up all the time at Collective Towers. Thorough piece from the CMI on repurposing and reposting blog posts.

8. 7 ideas to spark great infographics

Our second CMI link and another tactical one. Advice on approaches to infoGs.

9. Copy-wise: Should I say ‘which’ or ‘that’?

From one of our team, this piece picks up on an unhealthy trend that’s cropped up in recent times, undermining otherwise great content.

10. Margaret Atwood’s top 13 writing tips

We read this piece and thought hey – this applies to commercial writing too, mostly. Advice from a literary legend.

11. 22 writing GIFs all content marketers will understand

And we leave you with some funny. You deserve it.

Why 11 links? In Basque, hamaika (the word for ‘eleven’) has the double meaning of ‘infinite’.

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