Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently.
We’re B2B specialists and this is a reminder that’s no excuse for dry content.
Pet subject of ours, given our focus on B2B tech. Avoid jargon and clichés like… the plague?
Another favourite, because this is the world we live in as an agency. But as in-house content marketers, you have several ways to set up your team. Balance that in-house / agency / freelancer mix.
We speak to clients a lot about repurposing content, especially after we’ve performed a content audit. Here, the SEO gurus at Yoast keep their eyes on repurposing’s impact on search.
We’ve recently relaunched our main newsletter and called on the advice here from the CMI.
Jeff Bullas remains one of content marketing’s aristocracy. And deep – and broad – content like this shows you why.
We’ve gone from the ‘year of audio’ to the ‘decade of audio’, wouldn’t you say? Great breakdown of approaches to podcasting, from Brafton.
Sure, one of the tips here basically says, “Use tools like Trello”. But we’re big fans of Trello, and have been even bigger fans of a remote team for over five years. Take note.
Last up, treat yourself to this. The masters of writing on how they… write. And yes, that’s a photo of Don Draper in Mad Men.
Why 11 links? It’s the current size of the in-house writing team at Collective Content.
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