When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like this one show that a meeting of old and new businesses can pay off?
In another meeting of old versus new – or maybe we should say experienced versus newcomers – is it true that agencies have lost their writing mojo?
What’s more important: strategy or execution? That’s a trick question. Heed this advice on getting the balance right.
Continuing with content strategy: Janessa Lantz makes a good case for why the classic approach is dead. You need a content strategy barbell.
What’s your ‘attack sentence’? We love a good opening here and the folks at Animalz are kindred spirits.
Calendaring sounds kinda boring, but it’s essential in any content marketing programme. We’re always on the lookout for ways of reenergising this process.
Similarly, the humble CTA (that’s ‘call to action’, not ‘Chicago Transit Authority’) is something you can always work on and improve. Here’s some Crowdfire advice for email CTAs.
We know the value of partnering and this piece looks at the benefits in general, and how influencer partnerships in particular might be what you need.
One approach to advisory content is to tell you what not to do. This is one of those pieces of content. But drink in the tips.
Is this the year of Clubhouse? Has it already peaked? WTF is Clubhouse? All those questions are valid. The CMI asked three content marketers for their views.
Finally, after being almost 100% remote for about five years, we like this piece of brand content from one of our favourite project management tools. What would you add?
Why 11 links? Because, at this precise moment, that’s how many members of staff we have in our in-house writing team. But we’re hiring.
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