11 essential content marketing links from Q1 22

11 essential content marketing links from Q1 22

April 4, 2022


April 4, 2022


11 essential content marketing links from Q1 22


Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

1. Digiday+ research: Agency remuneration models are poised to change in 2022

Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No one agency has a monopoly on payment models.

2. 16 top content marketing trends to stay on top of in 2022

You’ll know some – but not all – of these trends. Which of these, listed by Forbes, might work for you?

3. How to build lifelong relationships with content marketing

We’re big fans of saying content marketing is about conversations. And this is how you build relationships with customers for the long term, by Entrepreneur mag.

4. Content arbitrage: Shopping at the thrift shop of ideas

Ever heard of content arbitrage? It’s more than repurposing. Hey – this post is a type of content arbitrage!

5. How businesses can use LinkedIn company newsletters in their marketing efforts

OK, slightly unusual source but stick with us. Because LinkedIn and newsletters are a big deal. Put them together and…

6. Why so many SaaS companies are launching their own media operations

We believe in brands as publishers, so take in this TechCrunch report ($$$) from our mainstay tech sector.

7. How to write an inspiring content marketing mission statement [Examples]

Maybe mission statements are overrated. But this CMI piece, with examples, is a handy way of pulling together the who, what and why of your content efforts.

8. 17 law firm content marketing tips

Our vertical focus this quarter is on legal – because lawyers and others in their firms benefit from useful content just like anyone else. Tips, your honour! Sustained.

9. The case for artificial intelligence in content marketing use cases

Combining AI and content doesn’t just necessarily mean replacing human writers and other creators. Check out these other use cases, by CMSWire.

10. 3 A’s to transform your content marketing strategy

Access, amplify and attribute. Don’t you hate it when the teasers tease too much?

11. 5 reminders about creativity from The Beatles: Get Back

What did that Beatles documentary teach us about creativity? Get Back? Get in.

Why 11 links? Why not?

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