Research: Why clients work with Collective Content
Why do your customers choose you? This is one of the biggest questions in business. Companies ...
1. Digiday+ research: Agency remuneration models are poised to change in 2022
Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No one agency has a monopoly on payment models.
2. 16 top content marketing trends to stay on top of in 2022
You’ll know some – but not all – of these trends. Which of these, listed by Forbes, might work for you?
3. How to build lifelong relationships with content marketing
We’re big fans of saying content marketing is about conversations. And this is how you build relationships with customers for the long term, by Entrepreneur mag.
4. Content arbitrage: Shopping at the thrift shop of ideas
Ever heard of content arbitrage? It’s more than repurposing. Hey – this post is a type of content arbitrage!
5. How businesses can use LinkedIn company newsletters in their marketing efforts
OK, slightly unusual source but stick with us. Because LinkedIn and newsletters are a big deal. Put them together and…
6. Why so many SaaS companies are launching their own media operations
We believe in brands as publishers, so take in this TechCrunch report ($$$) from our mainstay tech sector.
7. How to write an inspiring content marketing mission statement [Examples]
Maybe mission statements are overrated. But this CMI piece, with examples, is a handy way of pulling together the who, what and why of your content efforts.
8. 17 law firm content marketing tips
Our vertical focus this quarter is on legal – because lawyers and others in their firms benefit from useful content just like anyone else. Tips, your honour! Sustained.
9. The case for artificial intelligence in content marketing use cases
Combining AI and content doesn’t just necessarily mean replacing human writers and other creators. Check out these other use cases, by CMSWire.
10. 3 A’s to transform your content marketing strategy
Access, amplify and attribute. Don’t you hate it when the teasers tease too much?
11. 5 reminders about creativity from The Beatles: Get Back
What did that Beatles documentary teach us about creativity? Get Back? Get in.
Why 11 links? Why not?
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