1. My first 90 days at Dock: 9 lessons from a first marketing hire
There’s a little fat around the meat of this piece, but I thought it was a really good insight into starting a major content role at a company.

2. Can content marketing ROI beat inflation?
This guest post in Forbes is really asking about the return you get on your content marketing. And, as we’ve said before, content marketing beats the returns on other marketing tactics.

3. Five ideas to enhance your branded content
This has more of a publishers + brands vibe, which is fine, given it’s the Association of Online Publishers (hands up – where I used to be on committees). But still contains good tips for us all.

4. springboard Top 50 content marketing programs of 2022
What are some other great approaches to content marketing? This ‘best of’ caught my eye at the start of Q1 – partly because Collective Content has worked on a few of these. Learn from the best.

5. How to write a case study (that actually closes deals)
Sure, we consider ourselves case study experts here, but we also have a lot of respect for Animalz – and the alternative POVs here.

6. 5-step guide to creating a content repurposing workflow
Second post from Superpath, and it’s a good one. We especially like how it’s practical and the way it cites other experts and breaks down repurposing by channels such as LinkedIn, Twitter and email.

7. User-generated content: How to use it for good and avoid a PR crisis
Remember UGC, as the cool kids used to say? Well, it’s still very much a thing. The folks at Contently here show how it has several benefits.

8. Don’t avoid content operations; Use this helpful framework now
OK, ‘content operations’ sounds like something made up by vendors trying to sell you something. (And there’s a little truth to that.) But this approach is useful, especially for in-house content teams.

Now, this sounds a little tangential to our core content marketing curated links. But stick with me. All account-based marketing (ABM) programmes need appropriate content. So learn more about ABM.

9. Directors of content need these 4 elements in their content marketing team today
Very closely related to ‘content ops’ is your team. What do you need in any in-house content team? This piece from Contently shows one way to break it all down.

10. How Publicis Sapient scaled video marketing into a storytelling studio
This is an insightful Q&A case study with Publicis Sapient about scaling video storytelling.

11. Mastering the classic cocktails just became a whole lot easier
Last up – this has nothing to do with content marketing, but we love a good cocktail here. And what else is this quarterly round-up but a robust cocktail of ideas?

Why 11 links? Not because of the cocktail recipes above. Don’t go drinking 11 cocktails at once.
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