1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner

We like the way the team at GO! brings together advice. We have ourselves driven down even further, with how to choose a content agency being the question that we answer.

 

2. B2B content marketing benchmarks, budgets, and trends: Outlook for 2024

This might be a Marketing Profs piece but it’s a mighty bit of citable research and analysis (thanks Stephanie Stahl!) that covers all kinds of important trends, including GenAI in content marketing.

 

3. Why originality is the new golden rule in B2B content marketing

One giveaway – think of the last piece above and how to do better than those overly relying on GenAI for content.

 

4. The opportunities and risks for using AI in content marketing

And this balanced piece by TechRadar takes that even further.

 

5. 35 content marketing statistics you should know

Next up, Search Engine Journal gives you some useful factoids for your next marketing plan.

 

6. What Are B2B Buyers’ Top 5 Content Recommendations?

We like how this piece brings us back to remembering buyers’ perspectives. Don’t be too sales-y, and provide evidence – are just two must haves.

 

7. Did Cannes Lions Awards Just Say Content Beats Advertising?

We posted this on our CC LinkedIn page too, at the end of everyone’s sunny week in the South of France.

 

8. Buzzword Breakdown in B2B Influencer Marketing

Deciphering influencer marketing in B2B might be easy if you’re like our friends over at Custom Influence, but in this article they make it a little bit easier for the rest of us to understand.

 

9. 51 Marketers Share How They Reach Out To Influencers

The folks at Modash pull together the views of those with influencer marketing experience.

 

10. 7 B2B content distribution strategies that work

What’s the point in your content strategy and production if no one then sees it? Get the right distro for you.

 

11. 57+ Words Every Content Marketer Should Know [Glossary]

Ending with more completism from the CMI, kinda.

 

Why 11 links? Because of the Spinal Tap comeback.

 

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