1. C-suite urged to clarify AI productivity expectations and focus on skill building

Do you work somewhere where it’s come from upon high that you must up your game with AI? And maybe you don’t know how? This post, from eConsultancy, is for you.

 

2. 3 qualities to demand in your content agency

Here’s the first of two pieces from Collective Content – a post that comes from our work in the tech partner marketing ecosystem. What three qualities in your agency should be must-haves?

 

3. Content Marketing Guide for 2024 (Post-AI and Helpful-Content Update)

Some great advice here from Influencer Marketing Hub in Denmark – a thoughtful guide on how to get a content strategy right.

 

4. Why Big Companies Make Bad Content

OK, forgive us for missing this in Q2, but it’s a good takedown of ‘when content goes bad’ – specifically at big companies. By Ryan Law at Ahrefs.

 

5. Trying to become a “Thought Leader” is useless—until you can do THIS.

Even the titles from LinkedIn are weird. But it doesn’t make this kind of post any less fascinating. What do we think of these tactics?

 

6. Elevate your content marketing with AI: Tactics, trends, and pitfalls

Give me some practical do’s and don’ts of AI in content marketing, you say? We hear you – and so did the folks at Contentful, in this thoughtful advisory.

 

7. 5 Content Leaders Share 7 AI Insights for Your Team

More AI insights. This time Animalz rounds up some expert views.

 

8. B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Too late to revisit some trends of the year? We say no and so – we’re grateful for it – does the CMI, in this round-up.

 

9. 19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

Maybe no one says “Distribution is king” but it’s right up there in terms of essentials in content marketing. Here are some tips, via the CMI.

 

10. Never stop caring about style and grammar – here’s why

Last up from us, by yours truly no less, where I look back at what simply getting your style, grammar and spelling right says about your brand. Warning: Contains useful links.

 

11. What’s Changed: 2024 Gartner Magic Quadrant for Content Marketing Platforms

Last up, what’s the latest with the big content marketing platforms? You do know about the platforms… right? Gartner has the insights (even if you don’t need one of the platforms).

 

Why 11 links? Because it reminds us of binary – didn’t you know we’re an agency that specialises in tech?

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