Research: Why clients work with Collective Content
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1. Your ‘critical thinking’ makes you unique – and GenAI can’t help you with that
This was another big year for Collective Content’s ongoing efforts to make sense of and sometimes use GenAI. We updated our AI Policy and in November held a debate, featuring PwC UK head of content. Check out our summary.
2. B2B content marketing benchmarks, budgets, and trends: Outlook for 2025 [Research]
The big annual CMI/Marketing Profs content marketing trends report. Unmissable, every year.
3. Successful habits of great content marketers
And here, on our CC blog, is the angle our very own Julian Heathcote went with, from the CMI/Marketing Profs research.
4. The marketer’s roadmap: Content trends to watch in 2025
CMSWire presents 11 trends (great number) for content for the year ahead – and they’re not all about AI or video. Thought-provoking, broad gazing into the crystal ball.
5. Content marketing trends: What’s in and out this year
In a similar vein, content platform Foleon gives us a nice infographic of content ins and outs. Much to like in these lists.
6. 3 content myths you need to debunk before it’s 2025
Now we’re partial to a take from individuals on platforms like LinkedIn, and in this piece from Fleur Willemijn van Beinum is just that – and we happen to approve of her three myths.
7. How writers can win the AI content wars — before it’s too late
Go to plenty of orgs, and it seems the suits upstairs don’t care if their content is created by AI. But as Joe Lazer details in his Substack, it’s the opposite for consumers of content. #transparency
8. Are brands wasting millions on content?
Marketing Week asks the question, and this article contains the forecast that, by 2026 (only just over 12 months from the moment I’m typing this), 90% of content will be created by AI. Imagine all the slop!
9. Why content marketing doesn’t have to be boring: How to create engaging content
We missed this piece by Rolling Stone mag in September, which at the very least serves as a reminder on the basics of great content marketing.
Words of the year time. Curated by our own Andrew Smith, and drawn from our monthly general CC newsletter. Sign up here.
11. 15 B2B marketing trends and predictions for 2025
And lastly, this isn’t just about content but B2B marketing more broadly – and brimming over with predictions. We like the emphasis on good, hard work. But how many of Cognism’s 15 points will hold?
Why 11 links? Because 11 feels slightly rebellious in the twelfth month, and time of 12 days of Christmas and twelfth night.
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