Content leaders – now is not the time to bury your head in the sand
I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies ...
1. Thought leadership in the AI age belongs to those who connect, not control
How do you connect with people when everyone – in theory – can know the same things? Robert Rose at the CMI has an answer.
2. Master these two stories for your business
Most of us are telling only one of these stories. We need both.
3. Why content marketing doesn’t have to be boring (as Mick Jagger could have sung)
Did you ever think you’d live in a world where Rolling Stone (the mag, not the band) is advising us on content marketing?
4. How writers can win the AI content wars — before it’s too late
Prominent commentator gets straight to the existential question.
5. Spain to impose massive fines for not labelling AI-generated content
We tend to think that being transparent about the use of AI is a good thing, as per our policy. So does – checks notes – Spain. (And see end for our hat tip, en espanol.)
6. Content marketing: Budgets are increasing, but do we really know how to measure its success?
Measurement in content marketing has always been controversial. Are we saying that this year we’ll solve this thorny problem? (I’m not.)
7. 5 signs it’s time to change agencies
If you’re one of our clients – stop reading now. Actually, don’t. GO! has a nice, if incomplete, checklist on why you sometimes need a change.
8. B2B tech marketing: Five exciting trends to watch out for
We didn’t spot this Forbes piece when it came out last year, but the trends totally make sense for 2025. Do you agree?
9. Content marketing trends: What’s in and out this year
And one more predictions piece, this time from platform Foleon.
10. How B2B marketers can break through with influencers, client success stories and captions in 2025
We round out our crystal ball gazing with a slightly deeper piece, a Q&A, put together by the folks at Demand Gen Report
11. B2B content marketing benchmarks, budgets, and trends: Outlook for 2025 [Research]
And we finish on another CMI post – the big one they do ahead of every new year in content.
Why 11 links? Once in Spanish would be the same.
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