We established the way we work when Collective Content mostly worked on written projects like case studies, blog posts, whitepapers and eBooks, guides and more that we did, and still do, create for clients.  

We still love this kind of project, but over the years we’ve added more ways to tell your stories. Now, we regularly work on podcasts, videos, animations, infographics and more.  

And while so much has changed, one thing has remained the same: the process. 

A different format doesn’t always mean an entirely different approach. That’s why we don’t change ours. It’s not stubbornness. We simply believe creating good multimedia content requires the same level of care and procedure as any written piece. 

People underestimate the briefing and outlining that goes into making a short piece of content. They might think that if it’s not a long report, it’s just a case of having a quick think and then the content practically creates itself.  

But it’s never that easy. 

When we work on written content for our clients, the first part of the process is to gain a deep understanding. We need to know the client, the audience, what that project is trying to achieve, the subject matter and how it benefits the customer. 

Then we can write an outline, making sure it includes enough detail and aligns with the client’s hopes and expectations.  

After outlining, it’s the writing and review stage. This is where other writers in the CC team edit and proofread an asset before anything even goes back to the client. No stone is left unturned, so the client doesn’t have to worry about a dodgy foundation. 

Then it’s on to producing the content, getting feedback and addressing any comments. There can be more than one round of feedback until we get to the final, final, final… final approved version. (Pro tip: Never use the word ‘final’ in your file names.) 

The best content is often those pieces that are easy to consume but had hours upon hours-worth of planning, iterating and of contemplation to get those results. 

As a content agency that prides itself on putting in the work to nail the understanding so we can play our role as sense-makers, we know what it takes to create top quality content. 

Trust in the process.