No comment? Why responding to tracked changes matters for B2B content
A lot goes on in the tracked changes and comments sections of a Word document. That’s ...
Kicking off with a well-constructed primer, this CMO Alliance piece gets into AI and the distinction between thought leadership and content marketing… among other things.
With the big football/soccer thing ongoing, we wanted to ‘re-up’ an infographic that has turned lots of heads on the CC LinkedIn page. How many hours of sleep have you lost so far? We love how the answer is displayed.
Maybe forget the, ahem, loud and proud sales opening here, and go straight to the template, then get some great content strategy chat from the Superpath community.
Last time we were talking about our Sense-maker sessions podcast – in-depth interviews with the world’s leaders in thought leadership. But why do we do it?
DemandGen Report is citing Semrush saying that there are increasingly two types of job in content marketing. One is a ‘senior growth leader’, whatever that is.
Here’s one we missed in Q1 and, while it contains some great advice, we’d also like to draw your attention to the AI-friendly design of this article.
While this CX Today piece, citing Gartner research, tells us consumer sentiment towards AI content isn’t in a great place, this is worth all B2B marketers remembering.
This eMarketer piece is very creator economy-plus-AI-centric, but both were big themes at Cannes this year, the festival in the south of France only just packing up as this article was being pulled together.
Frontiers is a journal for scientists and this slightly out-of-category post we’re surfacing shows how that community is dealing with the use of AI in research and peer review. It’s worth the download (or we wouldn’t be sharing it).
Next, a short but interesting take on AI as your ‘co-thinker’ for thought leadership, from the world of business education, specifically I by IMD.
And finally, here’s a nice little round-up from Coursera of places to go for more on various types of marketing.
Why 11 links? Because it’s the eleventh hour of the quarter.
