Aled Herbert

Author posts

Closeup of electronic circuitry in teal on a black background. (Photo by Adi Goldstein on Unsplash)

Essential cybersecurity insights from Q4 24

By Aled Herbert / 01/28/2025

1. AI will be behind 25% of enterprise breaches by 2028 By 2028, Gartner predicts that 25 per cent of enterprise breaches will stem from AI agent abuse, driven by…

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Written By Aled Herbert28/01/2025
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Closeup image of a small locked gold combination lock lying on a laptop keyboard. Photo by Towfiqu barbhuiya on Unsplash

Essential cybersecurity insights from Q3 24

By Aled Herbert / 12/09/2024

1. Global information security spending to grow over 15% in 2025 Global spending on information security will hit $212 billion in 2025 – an increase of 15.1 per cent over…

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Written By Aled Herbert09/12/2024
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A human hand pointing to the left (Photo by Random Institute on Unsplash)

Don’t ‘click here’: Let’s get meaningful with link anchor text

By Aled Herbert / 07/01/2024

The internet is littered with instances of ‘click here’ and ‘read more’. These phrases are commonly used as anchor text for URLs – the (typically) blue, underlined links that take…

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Written By Aled Herbert01/07/2024
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Computer keyboard overlaid with wavy beams of green and red light and a padlock. Photo by FlyD on Unsplash

Essential cybersecurity insights from Q1 24

By Aled Herbert / 05/01/2024

1. GenAI will collapse the cybersecurity skills gap In its 2024 technology predictions, Gartner sees GenAI finally closing the skills gap that has plagued the cybersecurity industry for so long.…

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Written By Aled Herbert01/05/2024
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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Aled Herbert / 02/15/2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Written By Aled Herbert15/02/2024
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A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert / 06/07/2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Written By Aled Herbert07/06/2023
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Image of a robot behind a shop counter assisting a customer, created by Microsoft Bing Image Creator AI tool

Essential customer experience insights from Q1 23

By Aled Herbert / 05/15/2023

1. Almost half of customers would pay more for great service: ACA Study The 2023 ACA Study: Achieving Customer Amazement report surveyed 1,000 US residents from Gen Z to Millennials…

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Written By Aled Herbert15/05/2023
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Brand design project with colour palettes

How to involve a content agency in your website redesign. And how not to.

By Aled Herbert / 02/14/2023

There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…

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Written By Aled Herbert14/02/2023
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Player hand holding gaming controller.

Essential entertainment, media and sports insights from Q4 22

By Aled Herbert / 01/26/2023

1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…

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Written By Aled Herbert26/01/2023
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Customer making a purchase using a payment card.

Essential customer experience insights from Q4 2022

By Aled Herbert / 01/24/2023

1. How to recover trust following a brand calamity Sometimes, brands let their customers down. The question is how you recover trust afterwards. Forbes takes a look at the lessons…

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Written By Aled Herbert24/01/2023
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Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Aled Herbert / 11/29/2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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Written By Aled Herbert29/11/2022
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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