We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
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1. Almost half of customers would pay more for great service: ACA Study The 2023 ACA Study: Achieving Customer Amazement report surveyed 1,000 US residents from Gen Z to Millennials…
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A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…
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There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
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1. Survey shows companies see data access, quality as sustainability challenges Companies are finding numerous challenges along the path to sustainability. According to a Deloitte survey on environmental, social and…
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1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…
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1. How to recover trust following a brand calamity Sometimes, brands let their customers down. The question is how you recover trust afterwards. Forbes takes a look at the lessons…
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Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
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I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…
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Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
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What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
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As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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