Aled Herbert

Author posts

8 tips to create better style guides

By Aled Herbert / April 6, 2022

What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…

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Essential VR/AR/XR insights from Q3 21

By Aled Herbert / January 28, 2022

1. Mark Zuckerberg shows off his vision for the metaverse The biggest VR/AR news of the year was the big reveal of Facebook’s (soon to be Meta’s) vision for the…

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Why Word beats Google Docs for our writers and editors

By Aled Herbert / July 19, 2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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Essential VR/AR/XR insights from Q2 21

By Aled Herbert / July 2, 2021

1. VR used to ease suffering during medical procedures Virtual reality can help patients deal with high levels of pain and anxiety during medical procedures. This fascinating analysis charts the…

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Essential VR/AR/XR insights from Q1 21

By Aled Herbert / March 2, 2021

1. In-car AR display projects 3D obstacles in 4K resolution Panasonic has shown off a futuristic augmented reality head-up display (HUD) at the 2021 Consumer Electronics Show (CES 2021). The…

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Essential VR/AR/XR insights from Q4 20

By Aled Herbert / December 4, 2020

1. US Army issues AR goggles to combat dogs AR is the latest weapon in the US Army’s arsenal. The military is giving AR goggles to its combat dogs to…

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Essential VR/AR/XR insights from Q3 20

By Aled Herbert / August 3, 2020

1. Proof-of-concept VR headset tears up the rule book VR headsets and AR smart glasses have tried-and-tested form factors but a new proof-of-concept (PoC) design from Facebook has challenged that.…

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Essential VR/AR/XR insights from Q2 20

By Aled Herbert / April 22, 2020

1. AR market to top $100 billion by 2024 The value of the AR market will reach $100 billion by 2024 as smart glasses and improved interaction methods deliver optimised…

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Essential VR/AR/XR insights from Q1 20

By Aled Herbert / March 6, 2020

1. VR/AR tech to add $1.5 trillion to global economy by 2030 A report by PwC has outlined the immense business potential for VR/AR over the next decade. The consultancy…

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Getting to know you: Why we love working on retainer

By Aled Herbert / July 23, 2019

It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…

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Cyber what? Why consistent style isn’t everything

By Aled Herbert / October 22, 2018

As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…

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How to… run a content audit

By Aled Herbert / July 27, 2017

What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…

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