Aled Herbert
Author posts
We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
Read More1. Almost half of customers would pay more for great service: ACA Study The 2023 ACA Study: Achieving Customer Amazement report surveyed 1,000 US residents from Gen Z to Millennials…
Read MoreA common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…
Read MoreThere’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
Read More1. Survey shows companies see data access, quality as sustainability challenges Companies are finding numerous challenges along the path to sustainability. According to a Deloitte survey on environmental, social and…
Read More1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…
Read More1. How to recover trust following a brand calamity Sometimes, brands let their customers down. The question is how you recover trust afterwards. Forbes takes a look at the lessons…
Read MoreYes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
Read MoreI’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…
Read MoreHere at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
Read MoreWhat do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
Read MoreAs a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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