What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
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1. Mark Zuckerberg shows off his vision for the metaverse The biggest VR/AR news of the year was the big reveal of Facebook’s (soon to be Meta’s) vision for the…
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As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
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1. VR used to ease suffering during medical procedures Virtual reality can help patients deal with high levels of pain and anxiety during medical procedures. This fascinating analysis charts the…
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1. In-car AR display projects 3D obstacles in 4K resolution Panasonic has shown off a futuristic augmented reality head-up display (HUD) at the 2021 Consumer Electronics Show (CES 2021). The…
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1. US Army issues AR goggles to combat dogs AR is the latest weapon in the US Army’s arsenal. The military is giving AR goggles to its combat dogs to…
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1. Proof-of-concept VR headset tears up the rule book VR headsets and AR smart glasses have tried-and-tested form factors but a new proof-of-concept (PoC) design from Facebook has challenged that.…
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1. AR market to top $100 billion by 2024 The value of the AR market will reach $100 billion by 2024 as smart glasses and improved interaction methods deliver optimised…
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1. VR/AR tech to add $1.5 trillion to global economy by 2030 A report by PwC has outlined the immense business potential for VR/AR over the next decade. The consultancy…
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It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…
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As writers and editors, we live in perpetual dread of errors, typos and inconsistencies appearing in our copy. After all, this is our business. We’re meant to be professional. We’ve…
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What is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
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