Aled Herbert

Author posts

Essential VR/AR/XR insights from Q2 20

By Aled Herbert / April 22, 2020

1. AR market to top $100 billion by 2024 The value of the AR market will reach $100 billion by 2024 as smart glasses and improved interaction methods deliver optimised…

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Essential automation insights from Q2 20

By Aled Herbert / April 16, 2020

1. Increased focus on automation amid pandemic Almost half of business leaders across 45 countries are accelerating plans to automate their businesses as workers are forced to stay at home…

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Essential IoT insights from Q1 20

By Aled Herbert / March 6, 2020

1. IoT attacks increased by more than seven times, says Kaspersky Security software firm Kaspersky Lab found attacks on IoT devices in the first half of 2019 numbered 105 million,…

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Essential VR/AR/XR insights from Q1 20

By Aled Herbert / March 6, 2020

1. VR/AR tech to add $1.5 trillion to global economy by 2030 A report by PwC has outlined the immense business potential for VR/AR over the next decade. The consultancy…

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Essential automation insights from Q1 20

By Aled Herbert / March 6, 2020

1. RPA market is expected to hit $2.5 billion in 2020 The RPA market in 2020 is expected to grow at a compound annual growth rate of 70–85 per cent…

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Essential CIO insights from Q1 20

By Aled Herbert / March 6, 2020

1. CIOs share their priorities for 2020 Talent, training, automation and cybersecurity emerge as top concerns for tech executives in this end-of-year poll of CIOs by the Wall Street Journal.…

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Are you special

Are you special?

By Aled Herbert / November 26, 2019

I do a lot of research online, visiting both news sites and corporate sites. An increasing number of sites demand I register before I can access any useful information. The…

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More than words can say

By Aled Herbert / October 30, 2019

Here at Collective Content, we pride ourselves on our skill with words. We know that effective content marketing is as much about how you say something as it is about…

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6 things your copywriters want

By Aled Herbert / September 9, 2019

Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…

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Getting to know you: Why we love working on retainer

By Aled Herbert / July 23, 2019

It probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…

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English – one language, a world of confusion

By Aled Herbert / May 29, 2019

“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…

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That was not a good hot dog

By Aled Herbert / May 8, 2019

It was the kind of beautiful, clear day when everything seemed just right. My friend and I had been out for a walk, doing a bit of catching up. We…

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