1. The 50 tech leaders redefining the CIO role and driving game-changing innovation Forbes has unveiled its inaugural CIO Next list of the top CIOs who came to the rescue…
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Good numbers and facts are an essential ingredient in most B2B tech marketing content. They help ground often high-level thought leadership concepts in reality. Whether it’s for a white paper,…
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1. IT budgets to grow 6.2% in 2021 but CIOs face tough balancing act Global IT spending is forecast to hit $3.9 trillion in 2021, a 6.2 per cent increase…
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1. ‘Brisk’ CIO job market bounces back as pandemic forces companies to double down on digital While many companies pulled the plug on hiring new CIOs at the start of…
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1. Global IT spending to fall 8% in 2020 due to impact of COVID-19 Worldwide IT spending will fall to $3.4 trillion this year as CIOs cut back and prioritise…
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1. IT spending set to fall by 4.1% in 2020 due to COVID-19 effects A global survey of more than 1,000 CIOs by Enterprise Technology Research (ETR) shows that IT…
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1. CIOs share their priorities for 2020 Talent, training, automation and cybersecurity emerge as top concerns for tech executives in this end-of-year poll of CIOs by the Wall Street Journal.…
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If there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in…
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Tom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…
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Ben McKay is managing director at MEC Wavemaker UK. Media agency MEC launched its Wavemaker content division last year to simplify its content, social, partnerships, SEO and creative offerings. Wavemaker…
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Jamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include…
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This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…
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