Andy McCue
Author posts
1. The 50 tech leaders redefining the CIO role and driving game-changing innovation Forbes has unveiled its inaugural CIO Next list of the top CIOs who came to the rescue…
Read MoreGood numbers and facts are an essential ingredient in most B2B tech marketing content. They help ground often high-level thought leadership concepts in reality. Whether it’s for a white paper,…
Read More1. IT budgets to grow 6.2% in 2021 but CIOs face tough balancing act Global IT spending is forecast to hit $3.9 trillion in 2021, a 6.2 per cent increase…
Read More1. ‘Brisk’ CIO job market bounces back as pandemic forces companies to double down on digital While many companies pulled the plug on hiring new CIOs at the start of…
Read More1. Global IT spending to fall 8% in 2020 due to impact of COVID-19 Worldwide IT spending will fall to $3.4 trillion this year as CIOs cut back and prioritise…
Read More1. IT spending set to fall by 4.1% in 2020 due to COVID-19 effects A global survey of more than 1,000 CIOs by Enterprise Technology Research (ETR) shows that IT…
Read More1. CIOs share their priorities for 2020 Talent, training, automation and cybersecurity emerge as top concerns for tech executives in this end-of-year poll of CIOs by the Wall Street Journal.…
Read MoreIf there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in…
Read MoreTom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…
Read MoreBen McKay is managing director at MEC Wavemaker UK. Media agency MEC launched its Wavemaker content division last year to simplify its content, social, partnerships, SEO and creative offerings. Wavemaker…
Read MoreJamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include…
Read MoreThis post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…
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