Andy McCue

Author posts

Essential CIO insights from Q2 21

By Andy McCue / July 2, 2021

1. The 50 tech leaders redefining the CIO role and driving game-changing innovation Forbes has unveiled its inaugural CIO Next list of the top CIOs who came to the rescue…

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Don’t let fake stats kill the credibility of your content

By Andy McCue / March 15, 2021

Good numbers and facts are an essential ingredient in most B2B tech marketing content. They help ground often high-level thought leadership concepts in reality. Whether it’s for a white paper,…

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Essential CIO insights from Q1 21

By Andy McCue / March 2, 2021

1. IT budgets to grow 6.2% in 2021 but CIOs face tough balancing act Global IT spending is forecast to hit $3.9 trillion in 2021, a 6.2 per cent increase…

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Essential CIO insights from Q4 20

By Andy McCue / November 18, 2020

1. ‘Brisk’ CIO job market bounces back as pandemic forces companies to double down on digital While many companies pulled the plug on hiring new CIOs at the start of…

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Essential CIO insights from Q3 20

By Andy McCue / August 3, 2020

1. Global IT spending to fall 8% in 2020 due to impact of COVID-19 Worldwide IT spending will fall to $3.4 trillion this year as CIOs cut back and prioritise…

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Essential CIO insights from Q2 20

By Andy McCue / April 25, 2020

1. IT spending set to fall by 4.1% in 2020 due to COVID-19 effects A global survey of more than 1,000 CIOs by Enterprise Technology Research (ETR) shows that IT…

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Essential CIO insights from Q1 20

By Andy McCue / March 6, 2020

1. CIOs share their priorities for 2020 Talent, training, automation and cybersecurity emerge as top concerns for tech executives in this end-of-year poll of CIOs by the Wall Street Journal.…

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Content Conversations: MediaCom Beyond Advertising's Tom Curtis

By Andy McCue / May 5, 2017

Tom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…

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Content conversations: MEC Wavemaker's Ben McKay

By Andy McCue / March 20, 2017

Ben McKay is managing director at MEC Wavemaker UK. Media agency MEC launched its Wavemaker content division last year to simplify its content, social, partnerships, SEO and creative offerings. Wavemaker…

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Content conversations: Karmarama’s Jamie Toward

By Andy McCue / February 22, 2017

Jamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include…

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Copy-wise: Buzzword bingo will hurt your content

By Andy McCue / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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