Bill Clark

Author posts

Closeup image of a small locked gold combination lock lying on a laptop keyboard. Photo by Towfiqu barbhuiya on Unsplash

Essential cybersecurity insights from Q3 24

By Bill Clark / 12/09/2024

1. Global information security spending to grow over 15% in 2025 Global spending on information security will hit $212 billion in 2025 – an increase of 15.1 per cent over…

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Written By Bill Clark09/12/2024
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Computer keyboard overlaid with wavy beams of green and red light and a padlock. Photo by FlyD on Unsplash

Essential cybersecurity insights from Q1 24

By Bill Clark / 05/01/2024

1. GenAI will collapse the cybersecurity skills gap In its 2024 technology predictions, Gartner sees GenAI finally closing the skills gap that has plagued the cybersecurity industry for so long.…

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Written By Bill Clark01/05/2024
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Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / 02/28/2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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Written By Bill Clark28/02/2024
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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / 02/15/2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Written By Bill Clark15/02/2024
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Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / 11/02/2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Written By Bill Clark02/11/2023
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Engineer writing equations on a whiteboard

Why your SMEs are a marketing asset

By Bill Clark / 03/29/2023

A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…

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Written By Bill Clark29/03/2023
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Flooded living room

Why DIY content might be the wrong decision

By Bill Clark / 01/03/2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Written By Bill Clark03/01/2023
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A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Bill Clark / 07/19/2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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Written By Bill Clark19/07/2022
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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