Bill Clark

Author posts

Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / February 28, 2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / February 15, 2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / November 2, 2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Engineer writing equations on a whiteboard

Why your SMEs are a marketing asset

By Bill Clark / March 29, 2023

A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…

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