Eve Michell

Author posts

a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell / 23/05/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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Closeup of circuit board with GPT 4 chip. Photo by D koi on Unsplash

Essential AI insights from Q1 24

By Eve Michell / 07/05/2024

1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…

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Human hand touching a robotic hand

Essential AI insights from Q4 23

By Eve Michell / 09/02/2024

1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / 30/10/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / 27/09/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Person using ChatGPT on a laptop.

Essential AI insights from Q1 23

By Eve Michell / 05/05/2023

1. New AI budget announced by UK government With initial investments to start this year, the UK government is dedicating around £900 million in both the development of an exascale…

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Woman working at a laptop outdoors, on a deck surrounded by plants

Flexible working: What it looks like at Collective Content

By Eve Michell / 31/01/2023

Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…

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Futuristic image of woman standing in streams of data

Essential AI insights from Q4 2022

By Eve Michell / 23/01/2023

1. AI adoption soars A report by McKinsey published in December 2022 found that AI adoption by organisations has more than doubled since 2017, with 50–60% of organizations using some…

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Graphic image of multiple emojis

Full stop – friend or foe?

By Eve Michell / 23/11/2022

Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…

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Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell / 01/11/2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

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The race against robots: Will AI erase human copywriters?

By Eve Michell / 15/06/2021

Over the last year and a half, as the COVID-19 pandemic has pushed all kinds of businesses to digitally transform and embrace automation, the subject of just how many jobs…

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Covid, career search and Collective Content

By Eve Michell / 22/12/2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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