John Oates

Author posts

A corporate video shoot location with an umbrella light and other filming equipment.

Everything you need to know for a corporate video shoot [template]

By John Oates / 10/08/2025

Part of a series about creating corporate and B2B video content.  The best way to get everyone on the same page prior to filming is to get them to read…

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Written By John Oates08/10/2025
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A man filming a woman in a laboratory for a corporate video.

Tips for filming a corporate video – what to remember on the day

By John Oates / 09/18/2025

Part of a series on creating corporate and B2B video. This is a simple guide to make the day of filming as painless as possible. Planning is crucial. If possible,…

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Written By John Oates18/09/2025
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How to write a script for a corporate video or case study

By John Oates / 09/17/2025

Part of a series about creating corporate and B2B video. Even the most experienced presenter or public speaker can struggle when put in front of a camera. Talking to a…

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Written By John Oates17/09/2025
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Senior editor John Oates coaching a participant in a B2B video who is sitting on a table, smartly dressed, ready to be filmed.

How to create a testimonial video or customer success story

By John Oates / 09/16/2025

Part of a series about creating corporate and B2B video.  Using video to promote your business means choosing a story that lends itself to a video rather than a text…

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Written By John Oates16/09/2025
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Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates / 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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