Shirley Siluk
Author posts
Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…
Read More1. AI being put to multiple uses during COVID-19 pandemic AI is hard at work during the COVID-19 pandemic. Top uses include looking for signs of infection in lung CT…
Read More1. AI could boost NA financial services by $140B through 2025 Augmentation and automation technologies could help the North American financial services sector gain between $87B and $140B in cumulative…
Read MoreAs a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…
Read MoreMarketing is changing fast. So fast, in fact, that it’s hard to keep up. That’s according to academic researchers. But they also note that “keeping up” is no longer optional…
Read MoreImaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…
Read MoreWhen you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…
Read MoreNot every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
Read MoreOut of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…
Read MoreDo a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites,…
Read MoreWriters tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
Read MoreGood punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…
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