Shirley Siluk

Author posts

Copy-wise: Should I say ‘which’ or ‘that’?

By Shirley Siluk / June 17, 2020

Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…

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Essential AI insights from Q2 20

By Shirley Siluk / April 26, 2020

1. AI being put to multiple uses during COVID-19 pandemic AI is hard at work during the COVID-19 pandemic. Top uses include looking for signs of infection in lung CT…

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Essential AI insights from Q1 20

By Shirley Siluk / February 12, 2020

1. AI could boost NA financial services by $140B through 2025 Augmentation and automation technologies could help the North American financial services sector gain between $87B and $140B in cumulative…

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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / September 25, 2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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What does the latest research tell us about content marketing?

By Shirley Siluk / March 4, 2019

Marketing is changing fast. So fast, in fact, that it’s hard to keep up. That’s according to academic researchers. But they also note that “keeping up” is no longer optional…

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Copy-wise: Beware of too many, too few or misplaced commas

By Shirley Siluk / January 23, 2019

Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…

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How to keep bullet-point lists on target

By Shirley Siluk / May 16, 2018

When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…

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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / April 19, 2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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4 ways to write marketing copy that stands the test of time

By Shirley Siluk / February 27, 2018

Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…

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How to… develop a style guide

By Shirley Siluk / October 25, 2017

Do a Google search for ‘how to develop a style guide’, and you’ll find tens of thousands of results. Rather than spending hours clicking links and browsing through various sites,…

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What is… editing?

By Shirley Siluk / September 18, 2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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Copy-wise: Don’t forget the hyphens

By Shirley Siluk / March 29, 2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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