Marketers these days spend a lot of time thinking about budgets… or, rather, the lack thereof. But you might be surprised to learn that money isn’t the top factor they…
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If you’re an avid reader, you might keep up with the hottest titles on the New York Times’ best-seller list. But you probably also have a handful of favourite classics…
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To writers and other types of content producers today, the Woodward-Bernstein days of Watergate journalism might as well be another geological epoch deep in the past. With today’s 24/7 news…
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English might be the go-to language choice when writing for an online, international audience. But what kind of English do you use? There’s British English, Canadian English, Australian English and…
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Somewhere between copyright, which protects writers’ and artists’ rights to their works, and public domain, which allows free use of non-copyrighted material, lies a hard-to-define – but important – concept…
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How many of you have tried to sound more authoritative during a disagreement by hauling out the old, ‘They say…’ claim? You know, as in, ‘They say Millennials don’t have…
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Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
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We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
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Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former chief creative officer at J Walter Thompson We like…
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“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…
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