Shirley Siluk

Author posts

Essential AI insights from Q1 21

By Shirley Siluk / 03/02/2021

1.US military activity in AI will drive greater investment in EU & China startups Written by investors Nathan Benaich and Ian Hogan, the State of AI Report 2020 predicts that…

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Written By Shirley Siluk02/03/2021
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Essential AI insights from Q4 20

By Shirley Siluk / 11/18/2020

1. Banks might use AI to ‘game the system’, regulator warns About one third of 60 global banks are using machine learning for credit scoring and regulatory capital calculations, raising…

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Written By Shirley Siluk18/11/2020
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Essential AI insights from Q3 20

By Shirley Siluk / 08/03/2020

1. COVID-19 lockdowns meant big changes for e-commerce AI Widespread lockdowns and social distancing due to COVID-19 brought big changes to e-commerce-related customer data and AI algorithms. Compared to e-commerce…

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Written By Shirley Siluk03/08/2020
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Copy-wise: Should I say ‘which’ or ‘that’?

By Shirley Siluk / 06/17/2020

Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…

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Written By Shirley Siluk17/06/2020
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Essential AI insights from Q2 20

By Shirley Siluk / 04/26/2020

1. AI being put to multiple uses during COVID-19 pandemic AI is hard at work during the COVID-19 pandemic. Top uses include looking for signs of infection in lung CT…

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Written By Shirley Siluk26/04/2020
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Essential AI insights from Q1 20

By Shirley Siluk / 02/12/2020

1. AI could boost NA financial services by $140B through 2025 Augmentation and automation technologies could help the North American financial services sector gain between $87B and $140B in cumulative…

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Written By Shirley Siluk12/02/2020
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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / 09/25/2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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Written By Shirley Siluk25/09/2019
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What does the latest research tell us about content marketing?

By Shirley Siluk / 03/04/2019

Marketing is changing fast. So fast, in fact, that it’s hard to keep up. That’s according to academic researchers. But they also note that “keeping up” is no longer optional…

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Written By Shirley Siluk04/03/2019
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Copy-wise: Beware of too many, too few or misplaced commas

By Shirley Siluk / 01/23/2019

Imaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…

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Written By Shirley Siluk23/01/2019
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How to keep bullet-point lists on target

By Shirley Siluk / 05/16/2018

When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…

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Written By Shirley Siluk16/05/2018
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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / 04/19/2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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Written By Shirley Siluk19/04/2018
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4 ways to write marketing copy that stands the test of time

By Shirley Siluk / 02/27/2018

Out of all of the millions of things that humans have written over the millennia, very few can be described as ‘timeless’. And those typically falling into that category tend…

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Written By Shirley Siluk27/02/2018
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