Tim Ferguson

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Essential CIO insights from Q3 21

By Tim Ferguson / January 28, 2022

Artificial intelligence technologies are changing how people in a wide range of industries do business

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Essential automation insights from Q3 21

By Tim Ferguson / December 28, 2021

1. RPA is only 7 per cent complete – reportJust 7 per cent of digitally enabled task workers have been impacted by the use of RPA, according to an IDC…

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Essential automation insights from Q2 21

By Tim Ferguson / July 2, 2021

1. Google and Automation Anywhere partner on RPA Google is collaborating with RPA provider Automation Anywhere to accelerate the adoption of RPA with enterprises “on a global scale”. The Automation…

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Essential automation insights from Q4 20

By Tim Ferguson / December 4, 2020

1. Automation to complete half of all work tasks by 2025 Half of all work tasks will be handled by machines by 2025, according to the World Economic Forum (WEF).…

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Essential automation insights from Q3 20

By Tim Ferguson / August 3, 2020

1. Consolidation leads automation market trends: Forrester Market consolidation is taking place in the automation space, according to Forrester, with players like CloudBees acquiring Electric Cloud and XebiaLabs merging with…

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Why a good brief can save you from a world of pain

By Tim Ferguson / June 29, 2020

Getting quality content from an agency requires more than a brief email or call and keeping your fingers crossed. By not properly preparing the ground, you can discover that content…

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Essential automation insights from Q2 20

By Tim Ferguson / April 16, 2020

1. Increased focus on automation amid pandemic Almost half of business leaders across 45 countries are accelerating plans to automate their businesses as workers are forced to stay at home…

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Essential automation insights from Q1 20

By Tim Ferguson / March 6, 2020

1. RPA market is expected to hit $2.5 billion in 2020 The RPA market in 2020 is expected to grow at a compound annual growth rate of 70–85 per cent…

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6 things your copywriters want

By Tim Ferguson / September 9, 2019

Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…

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Content marketing trends #3 Personalised content

By Tim Ferguson / November 21, 2018

There are several reasons why targeting people more individually can pay off. A one-size-fits-all approach is obviously quicker and cheaper, but personalising marketing material can ramp up the audience experience.…

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Content marketing trends #2 Parallax web design

By Tim Ferguson / June 26, 2018

What are the newest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? Following on from the first post on…

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Content marketing trends. #1 Gifographics

By Tim Ferguson / May 8, 2018

What are the latest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? In the first of a series, we…

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