How do you measure the value of your content? Can you even measure it? Because if it has value, someone will give you something for it. In media (both old-school…
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1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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1. The 9 Rules of Every Wile E. Coyote and Road Runner Cartoon We’re going to start with something a little bit different – and wonderful. From one of the greatest…
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Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…
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What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…
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Last time, as part of our ‘Why do we have staff around the world?’ post (spoiler: it’s to access the best people), I said I’d divulge a little more about…
Read MoreWhy do we have people in different locations around the world? We could simply answer: “Because we can.” But there’s a wider point that’s worth making. When I recently mentioned…
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1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
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5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
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