Blog

Blogging is important for every business.
So we don’t just offer ghostwriting services for others.
We blog for ourselves.

Search
Filters
Filter by

Latest posts

Copy-wise: Getting a name wrong is unforgivable – 5 tips

20/01/2025
A panel event with three speakers on chairs and an audience looking towards them.

Your “critical thinking” makes you unique – and GenAI can’t help you with that

14/11/2024
The number 2025 created by sparklers in the air against a black background.

Successful habits of great content marketers

06/11/2024
Neon sign that reads "This is the sign you've been looking for"

5 warning signs your large content programme is going to fail

04/11/2024
A hand holding a pen and a collection of papers, as opposite a pair of folded hands.

Policing policies – 20 years of lessons

30/10/2024
Three groups of icons representing people have shapes travelling between them and a page in the middle of the image. The page is a simple rectangle with straight lines representing data. The shapes traveling towards the page are irregular and in squiggly bands.

Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

29/10/2024
A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

28/10/2024
Different coloured paint rollers on a white backgorund, painting strips of colour above them.

The biggest partners in tech and their content needs

16/10/2024
An image of the number 11 on a clock face.

11 best content marketing links Q3 24

04/10/2024
A white sign with the words "YOU ARE NOT ALONE" in bold, capitalised text the sign is on a mesh fence, with greenery behind in the background.

Why a defined process gets the best content results

03/10/2024
A neon sign with the words "Super Helpful" in green against a dark, night time background.

Small partner, big ambition – how I show what’s possible

25/09/2024
Two hands reaching towards each other in front of a sky background.

3 qualities to demand in your content agency

16/09/2024

11 best content marketing links Q2 24

31/07/2024
A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

30/07/2024
A laptop with a conference call on screen, next to a locked phone, a tablet and a smart watch.

What are your AI-generated meeting summaries not telling you? 

17/07/2024
A human hand pointing to the left (Photo by Random Institute on Unsplash)

Don’t ‘click here’: Let’s get meaningful with link anchor text

01/07/2024
A picture of a single footprint in the sand.

GenAI baby steps are fine

25/06/2024
A photo of a chef's hands putting the finishing touches to a dish which is largely made up of mushrooms, and sits on a decorative piece of tree trunk.

Like The Bear? Love agencies

20/06/2024
a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

23/05/2024
A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

20/05/2024
A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

10/05/2024
Social media icons on a mobile phone (Photo by Piotr Cichosz on Unsplash)

Why you should engage your content marketing agency for B2B social media success

03/04/2024
Closeup of domino tile with 11 dots. Photo by Mick Haupt on Unsplash

11 essential content marketing links from Q1 24

01/04/2024
Bored woman sitting at a laptop (Photo by Magnet.me on Unsplash)

Red flag: When your agency just isn’t that into you

25/03/2024
Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

28/02/2024
Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

09/02/2024

Content pollution: Tips for a greener content climate

29/01/2024
A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

26/01/2024
A collection of Webster's books, including a thesaurus, stacked on a table with an apple and a bright orange flower.

On Thesaurus Day, words matter. But we know their meanings change too

18/01/2024
Pool ball number 11

11 essential content marketing links from Q4 23

29/12/2023
An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið – What to get the content marketer in your life

20/12/2023
Diversity, inclusion, equality and belonging are all about making the workplace fair for each employee, and building a sense of community.

Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging

06/12/2023
An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

04/12/2023
Cut wooden letters spelling the word 'team' with multi-coloured figures helping to support them.

Podcast Episode 6 – Ways of Working

21/11/2023
Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

01/11/2023
Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

01/11/2023
Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

30/10/2023
Image credit: A man and a woman holding a test tube by Artem Podrez

Podcast Episode 4 – Chemistry

17/10/2023
A blackboard with a three smiling faces and three tickboxes in a colomn. The first face in smiling and in green. The second is neutral in orange. The final is red and frowning. The first box is ticked. Image credit: Adrian from Pixabay

Podcast Episode 3 – Reputation

02/10/2023
Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

27/09/2023
Image of a robot sitting at a desk studying two different texts at the same time. It looks worried.

Podcast Episode 2 – AI

19/09/2023
A quiet, grey road stretching forward between trees on a misty day.

What marketing can’t afford to lose in uncertain times

06/01/2026
a red sign with white capital letters reading "WRONG WAY"

5 content-related reasons I’ve seen marketing campaigns fail in 2025

23/12/2025
A photo of a passport and travel tickets flat on a desk.

3 examples: audiences seeking out ‘the human’

18/12/2025
A collection of screenshots of unsubscribe messages from email newsletters.

Making a good last impression

11/12/2025
A laptop on a wooden desk displaying a LinkedIn company page for ‘Collective Content.’ The screen shows the company banner with the tagline ‘Trust through understanding.’ The desk is positioned in front of a window with greenery outside. On the left side of the desk is a decorative glass lamp, and on the right side is a small potted plant.

The recipe – opening up about our content strategy for LinkedIn 

18/11/2025

Commit No Nuisance – whatever that means

12/11/2025
A greyscale photo of a metal detectorist in a field.

Researchers’ verdict on AI detection tools? Don’t use them to make ‘significant decisions’

30/10/2025
MD Tony Hallett and Samad Masood from Infosys sitting across from each other at a table recording a podcast.

It’s the year of audio (again) – but which type?

08/10/2025
A corporate video shoot location with an umbrella light and other filming equipment.

Everything you need to know for a corporate video shoot [template]

08/10/2025
Analogue car radio dial from a vintage Chevrolet, with the dial tuned to 11. (Photo by Alex Pudov on Unsplash)

11 best content marketing links Q3 25

01/10/2025
Closeup view of a computer screen showing website performance graphs and stats. (Photo by Luke Chesser on Unsplash)

How to optimise your content for GenAI search success

25/09/2025
A man filming a woman in a laboratory for a corporate video.

Tips for filming a corporate video – what to remember on the day

18/09/2025
Black-and-white photo of two people, seen from behind, working on Apple laptops.

Guide me: Questions to ask when selecting your content agency

01/05/2023
A photo of a passport and travel tickets flat on a desk.

3 examples: audiences seeking out ‘the human’

18/12/2025

All posts

Copy-wise: Getting a name wrong is unforgivable – 5 tips

A panel event with three speakers on chairs and an audience looking towards them.

Your “critical thinking” makes you unique – and GenAI can’t help you with that

The number 2025 created by sparklers in the air against a black background.

Successful habits of great content marketers

Neon sign that reads "This is the sign you've been looking for"

5 warning signs your large content programme is going to fail

A hand holding a pen and a collection of papers, as opposite a pair of folded hands.

Policing policies – 20 years of lessons

Three groups of icons representing people have shapes travelling between them and a page in the middle of the image. The page is a simple rectangle with straight lines representing data. The shapes traveling towards the page are irregular and in squiggly bands.

Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

Different coloured paint rollers on a white backgorund, painting strips of colour above them.

The biggest partners in tech and their content needs

An image of the number 11 on a clock face.

11 best content marketing links Q3 24

A white sign with the words "YOU ARE NOT ALONE" in bold, capitalised text the sign is on a mesh fence, with greenery behind in the background.

Why a defined process gets the best content results

A neon sign with the words "Super Helpful" in green against a dark, night time background.

Small partner, big ambition – how I show what’s possible

Two hands reaching towards each other in front of a sky background.

3 qualities to demand in your content agency

11 best content marketing links Q2 24

A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

A laptop with a conference call on screen, next to a locked phone, a tablet and a smart watch.

What are your AI-generated meeting summaries not telling you? 

A human hand pointing to the left (Photo by Random Institute on Unsplash)

Don’t ‘click here’: Let’s get meaningful with link anchor text

A picture of a single footprint in the sand.

GenAI baby steps are fine

A photo of a chef's hands putting the finishing touches to a dish which is largely made up of mushrooms, and sits on a decorative piece of tree trunk.

Like The Bear? Love agencies

a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

Social media icons on a mobile phone (Photo by Piotr Cichosz on Unsplash)

Why you should engage your content marketing agency for B2B social media success

Closeup of domino tile with 11 dots. Photo by Mick Haupt on Unsplash

11 essential content marketing links from Q1 24

Bored woman sitting at a laptop (Photo by Magnet.me on Unsplash)

Red flag: When your agency just isn’t that into you

Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

Content pollution: Tips for a greener content climate

A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

A collection of Webster's books, including a thesaurus, stacked on a table with an apple and a bright orange flower.

On Thesaurus Day, words matter. But we know their meanings change too

Pool ball number 11

11 essential content marketing links from Q4 23

An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið – What to get the content marketer in your life

Diversity, inclusion, equality and belonging are all about making the workplace fair for each employee, and building a sense of community.

Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging

An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

Cut wooden letters spelling the word 'team' with multi-coloured figures helping to support them.

Podcast Episode 6 – Ways of Working

Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

Image credit: A man and a woman holding a test tube by Artem Podrez

Podcast Episode 4 – Chemistry

A blackboard with a three smiling faces and three tickboxes in a colomn. The first face in smiling and in green. The second is neutral in orange. The final is red and frowning. The first box is ticked. Image credit: Adrian from Pixabay

Podcast Episode 3 – Reputation

Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

Image of a robot sitting at a desk studying two different texts at the same time. It looks worried.

Podcast Episode 2 – AI

A quiet, grey road stretching forward between trees on a misty day.

What marketing can’t afford to lose in uncertain times

a red sign with white capital letters reading "WRONG WAY"

5 content-related reasons I’ve seen marketing campaigns fail in 2025

A photo of a passport and travel tickets flat on a desk.

3 examples: audiences seeking out ‘the human’

A collection of screenshots of unsubscribe messages from email newsletters.

Making a good last impression

A laptop on a wooden desk displaying a LinkedIn company page for ‘Collective Content.’ The screen shows the company banner with the tagline ‘Trust through understanding.’ The desk is positioned in front of a window with greenery outside. On the left side of the desk is a decorative glass lamp, and on the right side is a small potted plant.

The recipe – opening up about our content strategy for LinkedIn 

Commit No Nuisance – whatever that means

A greyscale photo of a metal detectorist in a field.

Researchers’ verdict on AI detection tools? Don’t use them to make ‘significant decisions’

MD Tony Hallett and Samad Masood from Infosys sitting across from each other at a table recording a podcast.

It’s the year of audio (again) – but which type?

A corporate video shoot location with an umbrella light and other filming equipment.

Everything you need to know for a corporate video shoot [template]

Analogue car radio dial from a vintage Chevrolet, with the dial tuned to 11. (Photo by Alex Pudov on Unsplash)

11 best content marketing links Q3 25

Closeup view of a computer screen showing website performance graphs and stats. (Photo by Luke Chesser on Unsplash)

How to optimise your content for GenAI search success

A man filming a woman in a laboratory for a corporate video.

Tips for filming a corporate video – what to remember on the day

Top
Collective Content
Powered by  GDPR Cookie Compliance
Overview

Cookies are small files that can contain information about you, your preferences, or your device. We use cookies on our website to make it work as expected and to gather certain types of information. Collective Content respects your right to privacy – you can choose not to allow some types of cookies

You can read our full cookie policy here: Cookie Policy

Our full privacy policy here: Privacy Policy

And our sites terms & conditions here: Terms & Conditions