No comment? Why responding to tracked changes matters for B2B content
A lot goes on in the tracked changes and comments sections of a Word document. That’s ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
IT buyers build trust ‘in-person’ as AI generated content creates scepticism
Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get ...
11 essential content marketing links for Q1 26
The State of AI in Thought Leadership Would be remiss of us not to lead with ...
All posts
No comment? Why responding to tracked changes matters for B2B content
A lot goes on in the tracked changes and comments sections of a Word document. That’s ...
IT buyers build trust ‘in-person’ as AI generated content creates scepticism
Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get ...
11 essential content marketing links for Q1 26
The State of AI in Thought Leadership Would be remiss of us not to lead with ...
Finite – how much content is enough?
I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a ...
Rigour, bold moves and trust: Lessons from content leaders
Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, ...
What marketing can’t afford to lose in uncertain times
I have no crystal ball. And it’s quite possible I could publish this same post in ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.