The recipe – opening up about our content strategy for LinkedIn
Our CC LinkedIn content strategy is a subset of our wider content strategy. (I’ll add here ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
Commit No Nuisance – whatever that means
I was at a meeting in Southwark last week and walked past a somewhat well-known street ...
Researchers’ verdict on AI detection tools? Don’t use them to make ‘significant decisions’
Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared ...
All posts
How to optimise your content for GenAI search success
Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share ...
Tips for filming a corporate video – what to remember on the day
Part of a series on creating corporate and B2B video. This is a simple guide to ...
How to write a script for a corporate video or case study
Part of a series about creating corporate and B2B video. Even the most experienced presenter or ...
How to create a testimonial video or customer success story
Part of a series about creating corporate and B2B video. Using video to promote your business ...
Real > stock > AI imagery
I was looking at a carousel that my colleagues posted to our CC LinkedIn page a while ...
Connecting with prospects online is a challenge… but the biggest test is maintaining trust
In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.