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Our team’s thoughts on content, B2B and everything.

 

We love to make sense of complex topics.

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It’s 2025! Time to refresh, reboot and rethink your thought leadership. 

Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about ...
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 “Oh yeah we do content too” 

I’ve got an earworm. If you don’t know, an earworm is a part of a song ...
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Content sign-offs: 7 tips (and a story from BA190)

I recently flew on British Airways, and much as I wanted to write a piece about ...

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Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

Almost exactly a year ago, we published a piece titled Why we have a GenAI policy ...
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Your customer case study can open the door to much more

This is the latest in my series about my experiences managing large channel marketing content programmes. ...
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The biggest partners in tech and their content needs

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, ...
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Unlock your creativity – how to think like Bill Gates and Thomas Edison 

I made a throwaway comment under one of our company LinkedIn posts the other day and ...
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Speaking to your customers? No alarms and no surprises

This is part of a series of posts where I talk about my experiences managing large ...
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11 best content marketing links Q3 24

C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere ...

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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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