It’s 2025! Time to refresh, reboot and rethink your thought leadership.
Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
“Oh yeah we do content too”
I’ve got an earworm. If you don’t know, an earworm is a part of a song ...
Content sign-offs: 7 tips (and a story from BA190)
I recently flew on British Airways, and much as I wanted to write a piece about ...
All posts
Curation and aggregation – not so much?
Where do you find out things? You quite possibly have a good answer to that. You ...
Collectivist #2: The platform guy
It’s the last Friday of the month which means it is time for another Collectivist – ...
Pay-per-click journalism
We were recently asked whether it is a good idea to incentivise journalists, bloggers or any ...
Content marketing on the up – stats
Nice, brief summary about the rise of content marketing. The rise of content marketing
What time of the week should I publish?
Here’s what should govern when you post content. This applies whether you’re a professional editor working ...
The business end of B2B media
Businesses buying and selling from and to each other, something that has happened for millennia, can ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
