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A picture of a signpost with an icon of a hiker on it, pointing to the right.

It’s 2025! Time to refresh, reboot and rethink your thought leadership. 

Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about ...
A screenshot from the video for Bohemian Like You by The Dandy Warhols. The caption reads "Oh yeah I wait tables too." The picture contains the band members playing music.

 “Oh yeah we do content too” 

I’ve got an earworm. If you don’t know, an earworm is a part of a song ...
A photo of a British Airways plane in the sky.

Content sign-offs: 7 tips (and a story from BA190)

I recently flew on British Airways, and much as I wanted to write a piece about ...

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Getting Creative Commons, commercially

While I talked last time about the search for a ‘brand identity’ for Collective Content, a ...

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This doesn’t refer to the famous 2001 book by Naomi Klein – rather, you might have noticed ...

Who owns social media followers?

May 2019 update: Many of the URLs in this article have been removed due to 404 ...

Launch time

Isn’t it customary to say what a journey it’s been to get to this stage, to ...

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