No comment? Why responding to tracked changes matters for B2B content
A lot goes on in the tracked changes and comments sections of a Word document. That’s ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
IT buyers build trust ‘in-person’ as AI generated content creates scepticism
Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get ...
11 essential content marketing links for Q1 26
The State of AI in Thought Leadership Would be remiss of us not to lead with ...
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Collectivist #3: Content creator
It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on ...
Ink’s big think
I’ll be honest – I don’t know if I really love or hate the video below. ...
When every company publishes – a “claw-back opportunity” for media?
A quick slide to start the week. At the AOP B2B event a couple of weeks ...
Klout, Kred and co – measuring influence
Here is a great piece of research by Brian Solis over at Altimeter Group. If you ...
Define content marketing – without getting lost in the jargon
Here’s a slide I used in a presentation just over a year ago (at an Association ...
The Amen Break, creativity and copyright
We wanted to post this video because in part because it’s a fun insight (if you’re ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.