Finite – how much content is enough?
I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
Rigour, bold moves and trust: Lessons from content leaders
Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, ...
What marketing can’t afford to lose in uncertain times
I have no crystal ball. And it’s quite possible I could publish this same post in ...
All posts
Klout, Kred and co – measuring influence
Here is a great piece of research by Brian Solis over at Altimeter Group. If you ...
Define content marketing – without getting lost in the jargon
Here’s a slide I used in a presentation just over a year ago (at an Association ...
The Amen Break, creativity and copyright
We wanted to post this video because in part because it’s a fun insight (if you’re ...
How to use 99designs – or similar crowdsourced services
At Collective Content we recently spruced up our logo and website. For the logo, like many ...
Content always core – some quick #aopb2b thoughts
Today I attended the first event from the Association of Online Publishers (AOP) aimed only at ...
How to intro a conference panel (e-book excerpt 2)
Following yesterday’s post about how to get onto to the stage in good order – without ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.