What marketing can’t afford to lose in uncertain times
I have no crystal ball. And it’s quite possible I could publish this same post in ...
Blog
Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
Latest posts
5 content-related reasons I’ve seen marketing campaigns fail in 2025
The last weeks of December come with a guarantee that we’ll all be seeing lots of similar posts: the round-up. ...
3 examples: audiences seeking out ‘the human’
How do you stand out in a world of AI mediocrity and, more broadly, B2B same-ness? Where ...
All posts
What is the Chatham House Rule?
Many call it a think tank. It would rather refer to itself as a policy institute. ...
Brand content – in an MPU
One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content ...
The web without words?
I just blogged over on tphallett.com about the rise of Pinterest and other channels that show ...
When to link – best practice in online journalism
Last week we showed our dismay over trends in curation and aggregation often meaning the originator of a ...
Ways to create content
This infographic isn't perfect but for those without a background in content creation it might just ...
NEW E-book: Everything in Moderation – How to chair, moderate and otherwise lead events
We’re really proud to announce that Collective Content is the publisher of a new e-book, priced ...
Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.