11 essential content marketing links for Q2 26
The 2026 B2B thought leadership playbook Kicking off with a well-constructed primer, this CMO Alliance piece ...
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Our team’s thoughts on content, B2B and everything.
We love to make sense of complex topics.
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No comment? Why responding to tracked changes matters for B2B content
A lot goes on in the tracked changes and comments sections of a Word document. That’s ...
IT buyers build trust ‘in-person’ as AI generated content creates scepticism
Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get ...
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Getting Creative Commons, commercially
While I talked last time about the search for a ‘brand identity’ for Collective Content, a ...
No logo
This doesn’t refer to the famous 2001 book by Naomi Klein – rather, you might have noticed ...
Who owns social media followers?
May 2019 update: Many of the URLs in this article have been removed due to 404 ...
Launch time
Isn’t it customary to say what a journey it’s been to get to this stage, to ...
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Tech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.