Advertising
We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…
Read MoreDo lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…
Read More‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
Read MoreQuestion: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…
Read MoreThe way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
Read MoreSpotted: an interesting ad on London Underground. No, that’s not the end of this post. Sonos, maker of the user-friendly, wallet-unfriendly streaming music systems for the home, has some display…
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