I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
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Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
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How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…
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Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at how to keep customers at…
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C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
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This is part of a series of articles where I talk about my experiences managing large channel marketing content programmes. This time I look at why having a clear process…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
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This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
